According to sources close to the development, Aamir Khan is looking to keep his content exclusive to the cinema halls for a longer than usual period. Detailed Report
EXCLUSIVE BUZZ: Aamir Khan aims to bring a revolution to theatrical medium; Discusses not to sell digital rights
Trust Aamir Khan to revolutionize cinema like no one else. While the conversations of digital platforms dominating and dictating terms to actors and producers is gaining momentum in the Indian Film Industry circles, we hear that Aamir Khan is a step ahead of others by planning to bring about a massive shift in business dynamics. According to sources close to the development, Aamir Khan has been discussing a game-changing idea of not selling the digital rights of his film with all the stakeholders.
According to sources close to the development, Aamir is looking to keep his content exclusive to the cinema halls for a longer than usual period. “Aamir doesn’t want to pre-sell the digital rights of his films. His vision is to revive the social comedy genre by keeping it exclusive for the big screen for at least 12 weeks,” revealed a source, adding further, “He will sell the digital rights only after the release of the film in the cinema halls. While the digital medium is keeping the box-office clause in the contract, Aamir is willing to sell and value his film based on the audience reception to the content on theatrical release.”
The source further informs that this is considered to be a game-changing move by many in the business as the power to sell is retained by the creator of content. “With no logo of digital players on posters and trailers, Aamir aims to keep his communication clear – experience his content only on the big screen. His idea is to go back to the good old days when viewers didn’t have any idea about the satellite premieres.”
It’s still not known if the idea of theatrical revolution for Aamir begins with Sitaare Zameen Par or the film post that, but he is having serious discussions on the same with all his directors, producers, and team members. “It’s a gutsy move, and if there is one person who can bring a change, it’s Aamir Khan. It’s about time, we bat for the mid-budget social comedies and make it a genre for the big screen again. Aamir is discussing all the possible scenarios and will then reach a conclusion, but this agenda is on the top of his mind,” the source concluded.
Meanwhile, Sitare Zameen Par is gearing up for a theatrical release on December 20, 2024, though there is a strong buzz in industry circles about the delay. Stay tuned to Pinkvilla for more updates.
News
Did you know Salman Khan charged Re 1 for playing an HIV patient in Phir Milenge? Producer recalls everyone in Bollywood said ‘No’
Producer Shailendra Singh recently revealed that Salman Khan didn’t charge any hefty fee for playing an HIV patient in Phir Milenge. Salman accepted the offer by charging Re 1 for his role. Picture courtesy: Goldmines Bollywood/YouTube Trigger warning: This article…
Sikandar: Salman Khan, Rashmika Mandanna to shoot dance number and romantic ballad in Europe? Here’s what we know
As per a report, Salman Khan and Rashmika Mandanna will be shooting two songs from Sikandar in Europe. They will be jetted off to the country by 2024 end. Picture courtesy: Salman Khan/Instagram (L); Rashmika Mandanna/Instagram (R) Salman Khan will…
Kajol recreates ‘OG’ Madhuri Dixit’s Hum Aapke Hai Koun style in purple saree and fans cannot decide who wore it better; don’t miss latter’s reaction
Kajol took to her Instagram handle and paid a heartfelt tribute to Madhuri Dixit in Hum Aapke Hai Koun style. Check out the Dhak Dhak girl’s reaction to it. Pic Courtesy: Kajol Instagram Bollywood actress Kajol is quite active on…
Aparshakti Khurana recalls lead actor didn’t allow him to come ‘on stage’ at trailer launch of their film just 3 minutes before event: ‘I kept waiting’
Aparshakti Khurana shared how he was not allowed to attend the trailer launch of one of his films. While he kept waiting for his turn, the actor was never introduced on stage. Pic Courtesy: Abhimanyu Singh/Aparshakti Khurana Instagram Actor Aparshakti…
Ishaan Khatter reveals his ‘small apartment’ bought by Shahid Kapoor felt like ‘cage’; ‘I lived there for 10 years’
In a recent interview, Ishaan Khatter shared that Shahid Kapoor had purchased an apartment for him and his mother in Mumbai, where they lived for 10 years. Picture Courtesy: Ishaan Khatter/Instagram Ishaan Khatter made his much-anticipated Hollywood debut with the…
Kareena Kapoor Khan says she never had the ‘burning ambition’ to break into Hollywood or do English films: ‘I’ve achieved everything…’
In a recent interview, Singham Again actress Kareena Kapoor Khan talked about being content with what she does and how she never felt the dire need to do a Hollywood movie. Picture Courtesy: Kareena Kapoor Khan/Instagram Though many are eager…
End of content
No more pages to load