Kay Beauty, the illustrious beauty brand co-created by Katrina Kaif and Nykaa, India’s leading beauty and lifestyle destination, has unveiled its latest masterpiece – the Kay Beauty Hydra Crème Lipstick. This ultra-hydrating marvel isn’t just about enhancing your lips with stunning color; it promises a luxurious experience with every swipe.

Created in collaboration with Nykaa, India’s leading beauty retailer, the Hydra Crème Lipstick is formulated with Hyaluronic Acid and Lychee Extracts to keep lips hydrated and nourished throughout the day. The creamy texture ensures smooth application and a long-lasting, high-color payoff.

With 16 shades to choose from, there’s a perfect hue for every skin tone and occasion. “As an actor, I’ve experimented with a lot of makeup over the years, thus creating products that truly care for your lips has always been a priority for me,” said Katrina Kaif, Co-Founder of Kay Beauty. “The Hydra Crème Lipsticks are more than just a pop of color – they’re formulated with nourishing ingredients that keep my lips feeling soft and hydrated all day long.”

A Nykaa spokesperson added: “At Kay Beauty, we’re dedicated to understanding and exceeding the unique needs of our diverse consumers. This new range is crafted using advanced formulations that align seamlessly with the evolving trends in the Indian beauty market.”

The Kay Beauty Hydra Crème Lipstick is priced at INR 999 and is available exclusively on the Nykaa website and app, as well as select beauty retail stores across India.